In our first post in this series, we went through onpage search engine optimization for 2017 . Now we move on and will go through off page search engine optimization for 2017 and beyond.
We will not review what simple tricks there are to quickly improve the performance on Google. We will go through how to create a long-term profile. Benefited from Google’s updates of the algorithm.
The basic idea is that Google has recently become very talented and you have to realize that sooner or later they will be able to see through all shortcuts and obvious ways to manipulate search results.
So, you have not already started a serious external profile, it’s most likely to start. For those with basic knowledge in SEO, it has certainly been noted that it is not always the most and “strongest” links that appear at the top of Google.
It’s not just about links anymore
A year ago, clickable links only meant something. Today, the profile is wider. NoFollow, Social Links, Reviews, and NAP (Name, Address, Phone) also work. View full profile. All real companies have NAP (NAME, ADDRESS, PHONE NUMBER), are featured in social media and have a certain% NoFollow links.
If you deviate too far from this image, Google will not trust you, more about it below. If you work with SEO, you should not look like someone looking for links and entering keywords. You should rather work with brand building. Where is a really good company in your niche?
Trust – Google must trust you
As Brian Dean on Backlinko started to push strongly in 2016, trust data can be the only important factor for whether you rank or not. This is built both through onpage, offpage and RankBrain. Here we focus on the off page.
Google does not punish websites they trust. However, Google must filter out all the less good search results and you can be a trusted source they will also like to show you. A few simple tricks to increase your trust:
- Join all relevant social media.
- Use identical NAP consistently (extra important for local search engine optimization).
- It’s natural with some NoFollow links. Include them in your link building.
- Wait for heavier bets on specific keywords until you’ve got a steady foot.
Forget these rusty links completely
It’s okay if you have any single link from the below, but a clear connection to the fact that these links are used will rather risk that you are not reliable, but worse that you are being punished.
- General websites.
- Link Directories.
- Article Directories.
- Links in old content.
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- Links in sidebar and footer.
- Too many non-relevant websites.
Keep in mind that the above can not only be applied to links to your website. For your links outward, you should think exactly the same. Linking to serious websites within your niche will, on the other hand, help you.
The fact that “giving away linkage” is an old theory that is no longer relevant. Link to if they are of high authority and relevant to your target audience.
Stick to the subject
Getting links on websites that write about relevant topics to you is the one-way best link. Strong or not. Is it relevant, that’s a good link.
You’ll be “the go to” for what you’re trying to look at. This will be because site owners in the same niche mention you. In link or other mention.
Anchor text is not what it used to be
For those who worked in the SEO industry for a few years back, all the power of an exact match of anchor text is known for one’s website. A couple of hopes up were waiting and you would not just cross the 5-10% limit.
Today, we do not see the same effect at all. We rather see that this is the most common reason for getting into a filter.
Recommended distribution of anchor texts:
- 1-3% exact match.
- About 50-70% of the anchor text should have your company name in any form.
- Around 15-25% links should only have the URL or an invitation.
- Other% should be a partial match or similar keyword.
Where are we going?
Links decrease in weight. They are expected to continue doing this. The demand for quality will increase. What is a qualitative link will also change? Most likely, the use of the link itself will be of increasing importance.
For example, if any links to you, that website’s visitor clicks the link and uses your website. It’s a really good link.
In the past, Google went through the variables they thought was a good website. In the future, traffic will determine. A website that is good – will appear at the top.